Hamlet's Eatery
For Hamlet's Eatery, we took their already strong social media presence to the next level by enhancing their digital ad strategy and content marketing. We created engaging content, targeted ads, and cohesive marketing materials to raise local awareness and drive more food truck sales, effectively connecting the dots and elevating their brand in the community.
Challenges
When AdRizer approached us, they were facing significant challenges in effectively communicating the value and functionality of their SaaS software, Cortex.
Cortex is designed to help publishers track spend and revenue for their digital programmatic ads, a complex and nuanced process that requires clear and concise explanation to maximize user understanding and engagement.
Solution
To address these challenges, we created professional videos highlighting Cortex's core features. Using real actors and models, we brought the software's story to life, making it relatable and engaging. We overlaid screenshots of the software to provide clear, visual explanations of its functionalities, ensuring that the videos were both informative and captivating. This approach helped demystify Cortex's complex processes and effectively communicated its value to the target audience.
Building an Ad
Strategy That Works.
Increased Food Sales
To boost awareness and drive food truck sales for Hamlet's Eatery, we developed a targeted ad strategy using Facebook and Instagram ads. We created engaging visuals showcasing their food and unique experience, and precisely targeted local audiences. By focusing on key times and locations and utilizing A/B testing for optimization, we increased local visibility, attracted more customers, and significantly boosted food sales.